Spiders in the web
Community Sales Officers (CSO's) function as spiders in the web between Agrics and the members of farmer groups. CSO's make sure all farmers are informed well on the services and conditions of Agrics, they train the farmers and take up their orders. Furthermore, in the case of Agrics Tanzania, they collect the money from farmers and hand them over to Agrics employees. These 225 Community Sales Officers (Kenya and Tanzania together) are crucial players when it comes to repayments of credits and are therefore very important. To stimulate them Agrics introduced a new remuneration policy; successes are being rewarded extra.
Baraka Mashad, one of the CSO's in Tanzania, stood out in the number of registration of new farmers. His enthusiasm and clear explanation worked well and convinced farmers to join Agrics too. At the recent CSO meeting Jonathan Kifunda, general manager of Agrics Tanzania, thanked him for his great work. Baraka: "I've registered 200 new farmers in the Geita region so far but I'm aiming for more than 300. I can see that the demand for farm inputs is really high. I took my time to really get to know all the things Agrics and Geodatics are doing so that I can explain everything clearly. That seems to pay off."