The Agrics Roadshow: reaching new farmers
Ladies and gentlemen: you can now order your farm inputs on credit for the next season!
Every season the Agrics roadshow passes dozens of villages in northern Tanzania to promote Agrics and reach as many farmers as possible. The four wheel drive is equipped with loudspeakers and a music installation, whereever the car stops people gather together, curious what this is about. The presenter tells the audience how Agrics works, shows the seeds, fertilizer and solar lamps and answers questions of villagers. Besides the roadshow the Agrics Tanzania team can also be heard on local radio stations, making sure to reach as many smallholder farmers in the region as possible.